122 Fifth Avenue

Still defining the neighborhood.

122 Fifth Ave is being thoughtfully reimagined, merging old and new, creating a modern loft feel that blends sophistication and character with state-of-the-art design and high-touch amenities. Friction Design led the creative development from brand creation, building messaging and all marketing touchpoints which reintroduced this one-of-a-kind opportunity to the brokerage community for the first time in 30 years.

Microsoft has recently signed a 150,000 SF+ long-term lease.

  • BRAND DEVELOPMENT
  • INTERACTIVE 3-D MODEL
  • WEBSITE
  • SHOW FLOOR

Digital Brochure

3-D Model and Website

122 Fifth Avenue Street View

Marketing Show Floor