122 Fifth Avenue
Still defining the neighborhood.
122 Fifth Ave is being thoughtfully reimagined, merging old and new, creating a modern loft feel that blends sophistication and character with state-of-the-art design and high-touch amenities. Friction Design led the creative development from brand creation, building messaging and all marketing touchpoints which reintroduced this one-of-a-kind opportunity to the brokerage community for the first time in 30 years.
Microsoft has recently signed a 150,000 SF+ long-term lease.
- BRAND DEVELOPMENT
- INTERACTIVE 3-D MODEL
- WEBSITE
- SHOW FLOOR
Digital Brochure
![122 Fifth Avenue Brochure 1](https://frictiondesign.com/wp-content/uploads/2022/01/122-fifth-ave-bro-1.jpg)
![122 Fifth Avenue Brochure 2](https://frictiondesign.com/wp-content/uploads/2022/01/122-fifth-ave-bro-2.jpg)
![122 Fifth Avenue Brochure 3](https://frictiondesign.com/wp-content/uploads/2022/01/122-fifth-ave-bro-3.jpg)
![122 Fifth Avenue Brochure 4](https://frictiondesign.com/wp-content/uploads/2022/01/122-fifth-ave-bro-4.jpg)
3-D Model and Website
![](https://frictiondesign.com/wp-content/uploads/2022/01/122-Fifth-Macbook.png)
![](https://frictiondesign.com/wp-content/uploads/2022/01/122-Fifth-Web-Pages-New.jpg)
![122 Fifth Avenue Street View](https://frictiondesign.com/wp-content/uploads/2022/01/122-fifth-middle-image.jpg)
Marketing Show Floor
![122 Fifth Avenue Marketing 1](https://frictiondesign.com/wp-content/uploads/2022/01/122-fifth-ave-marketing-1.jpg)
![122 Fifth Avenue Marketing 2](https://frictiondesign.com/wp-content/uploads/2022/01/122-fifth-ave-marketing-2.jpg)
![122 Fifth Avenue Marketing 3](https://frictiondesign.com/wp-content/uploads/2022/01/122-fifth-ave-marketing-3.jpg)
![122 Fifth Avenue Marketing 4](https://frictiondesign.com/wp-content/uploads/2022/01/122-fifth-ave-marketing-4.jpg)