122 Fifth Avenue
Still defining the neighborhood.
122 Fifth Ave is being thoughtfully reimagined, merging old and new, creating a modern loft feel that blends sophistication and character with state-of-the-art design and high-touch amenities. Friction Design led the creative development from brand creation, building messaging and all marketing touchpoints which reintroduced this one-of-a-kind opportunity to the brokerage community for the first time in 30 years.
Microsoft has recently signed a 150,000 SF+ long-term lease.
- BRAND DEVELOPMENT
- INTERACTIVE 3-D MODEL
- SHOW FLOOR