We build brands and designspaces that resonate.

Friction Design is a branding and marketing agency fueled by ideas, clear communication, and measurable results. From brand development and environmental graphic design to multi-channel marketing, we integrate strategies built on human connection into creative outcomes that resonate deeply. After all, without Friction, there is no forward momentum.

Featured projects

with big results.

We approach each project individually to deliver high-quality work with a fresh and innovative perspective. Our capabilities range from full brand development and multi-channel campaigns to space activation and brand experiences that bring people together.

Friction’s industry experience spans commercial real estate, sports and entertainment, retail, life sciences, multifamily, hospitality, and professional services.

Our approach

is creative and process-driven.

We believe every project must be unique and authentic, and we never rely on a cookie-cutter approach. Instead, we lead with an exploratory kickoff and deep brand discovery, collaborating closely to gather insights and curate the details that matter most. We specialize in the following services:
  • Branding & Storytelling
  • Website Design & Development
  • Immersive Experiences
  • Environmental Graphic Design
  • Renderings & Photography
  • Strategy & Budget Management
  • Targeted Advertising Campaigns
  • Video Content Creation
  • Event Management
  • Retail Brand Activation
  • Corporate Branding
  • Wayfinding & Signage

Our clients

are our partners.

Columbia Property Trust
Global Holdings Management Group
amazon
Rudin
Vibram
Taconic
Bell Works
Eagle Cliff
Van Wagner
ZG Capital Partners
GreenBarn
Ocean West
Well Tower
TKF Burnside

Team leads

ready when you are.

William Zamlong

William Zamlong is Creative Director & Partner of Friction Design. His long-standing career spans 20+ years in advertising including brand experience for B2B and B2C clients across tech, life sciences, retail, professional services and commercial real estate sectors. William’s creative and business expertise runs deep, leading the complete rebrand for CohnReznick as well as working with Sony, HP, Amtrak, Investors Bank and Brookfield Properties. His drive to always be on the forefront of the industry’s digital transformation combined with his desire to tell authentic brand stories has effectively led to award-winning fully integrated advertising and digital media campaigns.

Dsanielle Taylor

Danielle Taylor is Client Development Director & Partner of Friction Design. Before joining Friction, she held a Senior Marketing Director role for Brookfield Properties, overseeing their 20+ MSF portfolio in New York City. Danielle launched Brookfield’s first residential project in NYC (844 units and over 275 leased in first three months) and was the team lead for Brookfield’s Greenpoint Landing and One Blue Slip ground-up residential projects. Danielle has exceptional project management skills and the ability to oversee multiple projects and timelines, never missing a deadline.

Blake Breaux is the Design Director at Friction Design. As a designer, creator and visual storyteller for over 20 years, Blake has expertise within the digital, print, film, interactive and environmental graphics realm. He worked on many leading brands including Budweiser, McDonald’s, LSU Sports and Napa Auto Parts and has an exceptional eye for detail and design, accuracy and continuity. Born and raised in New Orleans, LA, music is part of Blake’s creative soul and he moonlights as a talented and sought-after musician.

Chandler Reiter is an Account Manager at Friction Design, bringing a comprehensive background in corporate partnership development, activation strategy and investment evaluation. She has led initiatives from concept through execution, seamlessly managing end-to-end implementation while collaborating closely with key stakeholders. With past roles at Van Wagner, Creative Artists Agency and Cardinal Sports Capital, Chandler is known for her positivity, creativity, and leadership. She thrives at the intersection of strategy, relationships and execution.

Stephen Rojack

Stephen Rojack is a Production Artist at Friction Design. He has over 10 years of advertising agency experience working on brands such as Subway, Sony, Investors Bank and CohnReznick. Stephen has in-depth expertise on consumer brands, working on multifaceted print and digital campaigns for Simon Group and Disney Vacation Club. A foodie at heart, Stephen enjoys all things outdoors in the Philadelphia metro area.