Park 53

Discover a building with no details overlooked.

After more than 30 years of full occupancy, Park 53 (45 E 53rd Street) has undergone a complete transformation. The newly renovated building now offers a hospitality-inspired experience from the moment you enter the lobby. Over 10,000 square feet of thoughtfully designed, amenity-rich spaces were added, along with a high-end prebuilt program—positioning this boutique property as the ideal destination for companies seeking a refined, statement-making environment with full-floor presence and branding opportunities.

Through strategic messaging, elevated visuals, and targeted marketing touchpoints, we helped bring visibility to this unique redevelopment—driving awareness, tours and lease signings.

  • brand refresh & messaging
  • website design & development
  • brochure & custom emails
  • renderings & photography
  • marketing show floor
  • broker events
Ownership:
ZG Capital Partners & Rialto Capital

Digital Brochure

https://frictiondesign.com/wp-content/uploads/2025/07/park-53-large-brochure.jpg

Website

Renderings

Park 53 Rendering 1
Park 53 Rendering 2
Park 53 Rendering 3