Red Bull New York

Red Bull gives you wiiings.

The Red Bull New York soccer club completed the development of an 80-acre Performance Center that is one of the most innovative soccer training facilities in North America. The complex was designed by Gensler and features advanced training technology both indoors and outdoors on its eight full-size pitches.

In partnership with the Red Bull New York marketing team, Friction led the branding and EGD for twelve spaces within the facility. The strategic goal was to fuse the energy of Red Bull with the heritage of the soccer club and the sophistication of the facility.

  • exterior logo
  • lobby artwork & installations
  • dimensional halo-lit branding
  • feature walls with found objects
  • illustrative wall murals
  • custom shelving & acoustic paneling
Ownership:
Red Bull
Red Bull Truck
Red Bull Lobby

Player Entrance and Corridor

Player Entrance
Red Bull Corridor Imagery
Red Bull New York Player Entrance

Locker Room & Gym Graphics

Locker Room Graphics
Locker Room Graphics Wide Angle
Locker Room Gym

Additional Features

Shirt Display
Corridor Graphics
Lobby
Team Members
Ball Display
Sponsors