Rosslyn City Center

Mind, body and soul.

Rosslyn City Center is a completed mixed-use redevelopment located in Rosslyn, VA, directly above the Metro station with seamless access to both DC and Northern Virginia. The property recently underwent a bold $35 million transformation, delivering a dramatic new identity—including a 30,000 SF food hall as a central anchor of the placemaking strategy.

The primary objective of the marketing efforts was to drive office and retail leasing by showcasing the energy and potential of this reimagined asset through compelling storytelling, impactful branding, and targeted marketing strategies.