Tara Goldstein is a marketing and brand executive with 20+ years of experience leading strategy, storytelling, and placemaking for high-profile real estate projects across multiple sectors. As Managing Director and Partner of Friction Design, she has grown the boutique agency into a trusted partner for more than 30 clients, directing 50+ campaigns supporting 3 million square feet of leasing activity. Before launching Friction, Tara served as Senior Vice President of Marketing at Brookfield Properties, where she oversaw the 98 million-square-foot global office, retail, and residential portfolio. She led high-profile projects including the rebrand and repositioning of Brookfield Place New York and the multi-phased launch of Manhattan West. She is recognized for her leadership, creativity, and ability to build long-term relationships and brand value.

William Zamlong is Creative Director & Partner of Friction Design. His long-standing career spans 20+ years in advertising including brand experience for B2B and B2C clients across tech, life science, retail, professional services and commercial real estate sectors. William’s creative and business expertise runs deep, leading the complete rebrand for CohnReznick as well as working with Sony, HP, Amtrak, Investors Bank and Brookfield Properties. His drive to always be on the forefront of the industry’s digital transformation combined with his desire to tell authentic brand stories has effectively led to award-winning fully integrated advertising and digital media campaigns.

Danielle Taylor is Client Development Director & Partner of Friction Design. Before joining Friction, she held a Senior Marketing Director role for Brookfield Properties, overseeing their 20+ MSF portfolio in New York City. Danielle launched Brookfield’s first residential project in NYC (844 units and over 275 leased in first three months) and was the team lead for Brookfield’s Greenpoint Landing and One Blue Slip ground-up residential projects. Danielle has exceptional project management skills and the ability to oversee multiple projects and timelines, never missing a deadline.

Andrea Crimmins is an Account Director at Friction Design. She has 15+ years project management and marketing experience for multiple print publications including Newsweek, People, Real Simple, Variety and Interior Design. Andrea was the marketing lead for new business acquisition on $2M+ campaigns with a focus on print, digital, SEO, ecommerce, partnerships and events. She is meticulous and organized, taking ownership of timelines, calendars, budgets, schedules and project tracking.

Blake Breaux is the Senior Art Director at Friction Design. As a designer, creator and visual storyteller for over 20 years, Blake has expertise within the digital, print, film, interactive and environmental graphics realm. He worked on many leading brands including Budweiser, McDonald’s, LSU Sports and Napa Auto Parts and has an exceptional eye for detail and design, accuracy and continuity. Born and raised in New Orleans, LA, music is part of Blake’s creative soul and he moonlights as a talented and sought-after musician.

Stephen Rojack is a Production Artist at Friction Design. He has over 10 years of advertising agency experience working on brands such as Subway, Sony, Investors Bank and CohnReznick. Stephen has in-depth expertise on consumer brands, working on multifaceted print and digital campaigns for Simon Group and Disney Vacation Club. A foodie at heart, Stephen enjoys all things outdoors in the Philadelphia metro area.